Click Fraud – This is more prevalent on the content network (where you would want to leverage placement exclusion) but you may notice a sudden surge in clicks from a single IP driving up your AdWords spend possibly a competitor or other malicious agent.

There are a number of different reasons you might consider using the IP Exclusion Tool.

This means pricing discounts and improved ad rank. Soft Cost – By eliminating irrelevant impressions, you’re increasing your click-through rates and subsequently your Quality Score.Hard Cost – You can actually eliminate irrelevant clicks, meaning a tangible reduction in cost.This means both hard and soft cost savings: The IP exclusion tool allows you to eliminate clicks from IPs you’ve identified as malicious or irrelevant. Why Would I Want to Use the IP Exclusion Tool? The AdWords IP Exclusion Tool is basically the place within AdWords where you designate IP addresses you don’t want your AdWords ad to be eligible to show in. This post will walk you through what it does, where to find it, and why you might want to use it. The tool can be a very handy means of limiting unwanted clicks and impressions, but it’s very difficult to find and a bit cumbersome to utilize. To date the way they’ve handled this is to offer defaults on the front end that encourage spending, with advanced features that help optimize larger spends available but less accessible (which possibly accounts for their alarmingly high client churn amongst small businesses).Ī great example of this push-spend-in-the-front-intelligent-features-in-the-back is the AdWords IP Exclusion Tool. They need to continue to make AdWords a profitable channel for the top advertisers, who represent the bulk of the money spent on their platform, and they need to present power users with access to power tools.They want to make the system intuitive to use and easy for the “tail” of AdWords advertisers to spend money with.Google has an interesting tightrope to walk with their AdWords platform in that they have two central competing interests:

Add my ip hide to exclusions